Porto Paralelo aims to revitalize the Traditional Trade of Oporto city, through communication design and by introducing contemporary marketing and communications strategies.
Regarding this, Porto Paralelo sets his scope of action in four pillars:
Creation of shopping habits in the traditional trade, spreading, simultaneously, arts and tradition.
Mobile Application and Website
Platforms that assemble shops, associated stores, information, opening hours, and soon thematic guided tours and points of interest.
Which aim to promote the shops, highlighting its history and showing its value as intangible cultural heritage of Porto.
Partnerships with shops, exploring interest points, creating new business models, increasing services and refreshing their image.